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The FTC is exploring limits on personalized pricing, which some Americans fear could lead to the loss of discounts and increased prices. While the agency cannot ban the practice, it is considering penalties for businesses that fail to disclose pricing based on customer data.
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The FTC is exploring limits on personalized pricing, which some Americans fear could lead to the loss of discounts and increased prices. While the agency cannot ban the practice, it is considering penalties for businesses that fail to disclose pricing based on customer data.
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Personalized pricing is “abhorrent,” but FTC limits may increase costs, critics say
FTC's Proposed Limits on Personalized Pricing Raise Concerns About Potential Cost Increases