Brianna Beyrouti moved from Portland, Oregon, to Muncie, Indiana, taking advantage of a relocation incentive program that provided $5,000 to help cover moving costs. Beyrouti, a single parent, reported that the move has significantly improved her financial situation, allowing her to buy a home and reduce her monthly expenses. In Portland, she paid $1,290 in rent for an apartment, while her mortgage, home insurance, and property tax in Muncie total $1,100. With a salary of $107,000, she now feels more financially secure and able to provide for her children.
Beyrouti is part of a trend where individuals are leaving high-cost urban areas for more affordable small towns. A report from the National Association of Realtors indicated that affordability is the primary reason for state-to-state relocations. Cities like New York and Los Angeles have seen population declines, while smaller towns like Muncie are experiencing growth. Muncie's population increased from 65,194 in 2020 to 65,466 last year, although it remains lower than its peak of 71,828 in 1990.
To attract remote workers, Muncie's local council offers $5,000 in cash for relocation costs through the MakeMyMove program, which has assisted around 1,000 people in relocating last year. Other towns also provide various incentives, such as cinema tickets and restaurant vouchers.
Elena Chrysostomou, another participant in a relocation program, moved from San Diego, California, to Jacksonville, Illinois, receiving $5,000 in cash and an additional $4,000 in benefits. She noted a significant reduction in her living expenses, moving from a $3,000 rent in San Diego to a mortgage of $1,868 for a three-bedroom home. Both women acknowledged some challenges in adjusting to their new environments but expressed satisfaction with their decisions.