Steph Curry, a player for the Golden State Warriors, has signed a 10-year endorsement deal with the Chinese sportswear brand Li-Ning after ending a 13-year partnership with Under Armour in 2023. Curry announced the deal on social media, marking a significant development in the basketball apparel market, where Chinese brands are gaining influence. This partnership raises questions about the NBA's financial ties to China, especially in light of the league's public stance on social issues. The NBA has a substantial fan base in China, estimated at 450 million, which presents lucrative opportunities for players and brands. Other NBA players, such as Kyrie Irving and Austin Reaves, have also signed deals with Chinese companies, indicating a trend of increasing collaboration between the NBA and Chinese brands.
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Steph Curry signs 10-year endorsement deal with Li-Ning
Steph Curry has signed a 10-year deal with Chinese sportswear brand Li-Ning after parting ways with Under Armour. This move highlights the growing influence of Chinese brands in the basketball apparel market and raises questions about the NBA's financial ties to China amid its public commitment to social activism.
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Under Armour
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Steph Curry
Kyrie Irving
Austin Reaves
James Harden
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Bias Analysis
Bias score
30/100
wirepublicmainstream
flavoredpartisanadvocacy
Inflammatory language
25/100
Bias Indicators Removed
- ✕ uncomfortable contradiction
- ✕ economic incentives help explain why
- ✕ reveals what it won't stand up to
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Original Headline
Steph Curry signs 10-year deal with Chinese brand Li-Ning, raising questions about NBA's ties to China
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Steph Curry signs 10-year endorsement deal with Li-Ning
