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Aldi's UK CEO, Giles Hurley, has criticized rival supermarkets for misleading customers with loyalty discounts that start with inflated prices. Despite facing increased competition, Aldi reported a 5% sales increase for 2025, while also planning significant investments in new stores and price reductions.
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Aldi's UK CEO, Giles Hurley, has criticized rival supermarkets for misleading customers with loyalty discounts that start with inflated prices. Despite facing increased competition, Aldi reported a 5% sales increase for 2025, while also planning significant investments in new stores and price reductions.
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Aldi boss says some loyalty discounts 'dupe' customers
Aldi CEO Criticizes Rival Supermarkets Over Loyalty Discounts