LPGA commissioner Craig Kessler addressed the controversy surrounding a Good Good Golf advertisement, describing it as 'heartbreaking.' The ad, which featured co-founder Garrett Clark pushing fellow member Alexis Miestowski in a spoof of a scene from the horror movie 'Obsession,' drew criticism for allegedly endorsing violence against women. Kessler acknowledged the poor decision-making behind the ad but emphasized the importance of allowing individuals to learn from their mistakes. He stated, 'The fact that someone thought that was a good idea and it came to life just shows you that while society has made enormous progress, we have a very, very long way to go.' Kessler also shared his own experience of seeking forgiveness after a decision to cancel the final round of a tournament due to freezing temperatures. He remarked, 'If we live in this world where every single time somebody makes a mistake, there’s no chance to learn from it and ask for forgiveness, I don’t know how we’re ever going to raise a society of risk-takers.' Following the controversy, major retailers removed Good Good merchandise, and Callaway ended its partnership with the brand. Despite this, Good Good's YouTube channel reportedly maintained its viewership, averaging just under 1 million views per video since the incident.
Why this rating? · 8 signals
Signals flagged in the original
- loaded language: 'controversy'
- loaded language: 'blowback'
- loaded language: 'endorsing violence against women'
- loaded language: 'heartbreaking'
- framing: The headline foregrounds Kessler's conclusion that society has 'a very, very long way to go.'
- framing: The article emphasizes the ad's backlash and commercial consequences while centering Kessler's criticism and forgiveness argument.
- vague attribution: people criticizing the brand
- omitted response: a named/criticized party is given no chance to respond
Analyzed by our bias model Full breakdown ↓
LPGA Commissioner Craig Kessler Comments on Good Good Golf Controversy
LPGA commissioner Craig Kessler commented on the Good Good Golf advertisement controversy, calling it 'heartbreaking' and highlighting the need for forgiveness and learning from mistakes. The ad, which drew criticism for its portrayal of violence, led to significant backlash, including the termination of partnerships and removal of merchandise. However, Good Good's YouTube viewership has remained stable.
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Language Analysis
Loaded Language Removed
- ✕ loaded language: 'controversy'
- ✕ loaded language: 'blowback'
- ✕ loaded language: 'endorsing violence against women'
- ✕ loaded language: 'heartbreaking'
- ✕ framing: The headline foregrounds Kessler's conclusion that society has 'a very, very long way to go.'
- ✕ framing: The article emphasizes the ad's backlash and commercial consequences while centering Kessler's criticism and forgiveness argument.
- ✕ vague attribution: people criticizing the brand
- ✕ omitted response: a named/criticized party is given no chance to respond
Original vs. Neutral
LPGA commissioner Craig Kessler: Good Good Golf controversy shows we have ‘a very, very long way to go’
LPGA Commissioner Craig Kessler Comments on Good Good Golf Controversy