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UK regulators have ordered Google to improve the attribution of publisher content in its AI-generated search features and allow publishers to opt out of these features. The Competition and Markets Authority has set a nine-month deadline for compliance, with some measures expected to be implemented sooner.
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UK regulators have ordered Google to improve the attribution of publisher content in its AI-generated search features and allow publishers to opt out of these features. The Competition and Markets Authority has set a nine-month deadline for compliance, with some measures expected to be implemented sooner.
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Google ordered to put clearer links in AI search and let UK publishers opt out
UK Regulators Require Google to Improve Attribution in AI Search Features