Local Newsletters Facilitate Community-Based Dating

In June 2026, John Fulton, publisher of the Substack newsletter The Eastside Rag, reported on various happenings in Los Angeles neighborhoods, including job openings and real estate sales. His newsletter, which focuses on local events, has unexpectedly turned into a platform for personal ads, leading to a rise in what some are calling 'hyperlocal dating.' This trend comes as some individuals express dissatisfaction with dating apps, which they feel lack authenticity. The Eastside Rag has attracted thousands of subscribers, many of whom share similar interests and backgrounds, making it a potential matchmaker for its readers. Other newsletters, such as those run by artist Miranda July and book commentator Ava Huang, have also begun featuring personal ads, emphasizing the appeal of community-based connections. In March 2026, Fulton hosted a singles event that attracted over 300 attendees, facilitating in-person interactions among participants. The success of these newsletters and events suggests a growing interest in alternative dating methods that foster genuine connections.