M&M's will remove blue and brown candies from its product lineup following pressure from Health and Human Services Secretary Robert F. Kennedy Jr. The company, Mars Inc., confirmed to The Wall Street Journal that it could not replicate these colors using natural ingredients, unlike its red, orange, and yellow candies, which are made using turmeric and beets. Spirulina, used for blue and brown coloring, is more expensive and has caused operational issues at Mars's factory. M&M's plans to introduce a dye-free candy bag for its 85th anniversary and aims to have all candies in the bag colored naturally by 2028. This decision aligns with Mars's previous commitment to eliminate artificial colors from its products, a pledge that was previously scaled back due to low consumer interest. Kennedy's advocacy for removing petroleum-based food dyes has influenced this change, as he has prioritized transparency in the food industry.
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M&M's to Remove Blue and Brown Colors from Candy, Transitioning to Dye-Free Options
M&M's will discontinue its blue and brown candies due to challenges in sourcing natural dyes, following pressure from Health and Human Services Secretary Robert F. Kennedy Jr. The company plans to launch a dye-free candy bag for its 85th anniversary and aims to transition to natural coloring for all candies by 2028. This move is part of Mars Inc.'s broader commitment to eliminate artificial colors from its products.
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M&M's to Remove Blue and Brown Colors from Candy, Transitioning to Dye-Free Options