On July 1, 2026, it will be illegal for streaming platforms in California to play ads that are louder than the content being viewed. California Governor Gavin Newsom signed bill SB 576 in October 2025, which prohibits video streaming services from transmitting commercial advertisements at a volume greater than the accompanying video content. This law aligns streaming services with existing regulations for broadcast, cable, and satellite TV providers, which are governed by The Commercial Advertisement Loudness Mitigation (CALM) Act. Under this act, commercials must be at the same average volume as the programs they accompany, according to the Federal Communications Commission (FCC).
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California Law Prohibits Loud Ads on Streaming Services Starting July 1
Starting July 1, 2026, California will enforce a law that bans streaming services from playing ads louder than the content being watched. This legislation, signed by Governor Gavin Newsom, aims to create consistency in advertising volume across various media platforms.
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Streaming services’ obnoxiously loud ads become illegal on July 1 in California
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California Law Prohibits Loud Ads on Streaming Services Starting July 1