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Starting July 1, 2026, California will enforce a law that bans streaming services from playing ads louder than the content being watched. This legislation, signed by Governor Gavin Newsom, aims to create consistency in advertising volume across various media platforms.
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Starting July 1, 2026, California will enforce a law that bans streaming services from playing ads louder than the content being watched. This legislation, signed by Governor Gavin Newsom, aims to create consistency in advertising volume across various media platforms.
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Streaming services’ obnoxiously loud ads become illegal on July 1 in California
California Law Prohibits Loud Ads on Streaming Services Starting July 1