The tradition of using colors to represent political parties in the United States is relatively recent. Historically, color has played a significant role in US politics. In 1867, suffragists Susan B. Anthony and Elizabeth Cady Stanton adopted the yellow color of the sunflower, which is Kansas’s state flower, during their campaign for women's voting rights. By the 20th century, suffragists incorporated white and purple into their political attire, with white dresses symbolizing purity and moral authority, becoming a prominent marker of the movement.
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History of Political Party Colors in the US
The use of colors to represent political parties in the US is a recent development. Historically, colors have been significant in political movements, such as the adoption of yellow by suffragists in 1867 and the later inclusion of white and purple to symbolize purity and moral authority.
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Susan B. Anthony
Elizabeth Cady Stanton
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Why are Republicans red and Democrats blue?
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History of Political Party Colors in the US