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A study from Northwestern University has found that TikTok's algorithm may not effectively respond to negative feedback from users regarding content on their For You Page. While engagement signals do influence content temporarily, users often continue to see unwanted videos despite indicating they are not interested.
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A study from Northwestern University has found that TikTok's algorithm may not effectively respond to negative feedback from users regarding content on their For You Page. While engagement signals do influence content temporarily, users often continue to see unwanted videos despite indicating they are not interested.
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TikTok users don't have as much agency over their FYPs as they think
Study Examines User Control Over TikTok's For You Page