The European Union is increasing its scrutiny of Meta regarding features on Facebook and Instagram, such as auto-play and infinite scroll. The European Commission (EC) announced on July 10, 2026, that its preliminary investigation found that Meta did not sufficiently evaluate the risks associated with these features on users' physical and mental wellbeing, particularly for minors and vulnerable adults. The Commission stated that these features encourage users to continue scrolling, leading to unhealthy habits and compulsive usage.
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EU Investigates Meta Over Addictive Features on Facebook and Instagram
The European Union is investigating Meta for potentially addictive features on Facebook and Instagram, including auto-play and infinite scroll. The European Commission's preliminary findings suggest that Meta has not adequately assessed the impact of these features on user wellbeing, particularly for minors and vulnerable individuals.
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Disable auto-play and infinite scroll or risk massive fines, EU tells Meta
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EU Investigates Meta Over Addictive Features on Facebook and Instagram