The European Union is increasing pressure on Meta to modify features on Facebook and Instagram. The European Commission (EC) has preliminarily found that elements such as autoplay, infinite scroll, and personalized content recommendations may be addictive. On July 10, 2026, the EC stated that its investigation suggested Meta did not sufficiently evaluate the risks associated with these features on the physical and mental wellbeing of users, including minors and vulnerable adults. The commission noted that these features encourage users to continue scrolling and can lead to compulsive usage.
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EU Investigates Meta Over Addictive Features on Facebook and Instagram
The European Union is investigating Meta for potentially addictive features on its platforms, Facebook and Instagram. The European Commission's preliminary findings indicate that Meta did not adequately assess the risks these features pose to users' wellbeing.
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Disable autoplay and infinite scroll or risk massive fines, EU tells Meta
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EU Investigates Meta Over Addictive Features on Facebook and Instagram