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Nielsen is set to improve its viewership measurement by utilizing data from wearable devices, starting August 31. The company will include information from smartwatches worn by research panelists to enhance accuracy in measuring viewership in the streaming landscape.
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Nielsen is set to improve its viewership measurement by utilizing data from wearable devices, starting August 31. The company will include information from smartwatches worn by research panelists to enhance accuracy in measuring viewership in the streaming landscape.
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Nielsen is leaning more on wearables to hear what people are watching
Nielsen Enhances Viewership Measurement Using Wearable Devices