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FTC proposes policy to require transparency in personalized pricing by retailers

The FTC has introduced a proposal aimed at increasing transparency in pricing practices among retailers. Companies that adjust prices based on individual customer profiles may be subject to federal charges if the policy is enacted.

Our neutral summary

The FTC has introduced a proposal aimed at increasing transparency in pricing practices among retailers. Companies that adjust prices based on individual customer profiles may be subject to federal charges if the policy is enacted.

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Original Headline

FTC proposal would require retailers to be transparent about personalized pricing

Neutral Headline

FTC proposes policy to require transparency in personalized pricing by retailers