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General Mills has stopped using artificial colors in its U.S. cereal products and aims to eliminate them from its entire U.S. retail portfolio by the end of 2027. Currently, 90 percent of the portfolio has already made this transition.
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General Mills has stopped using artificial colors in its U.S. cereal products and aims to eliminate them from its entire U.S. retail portfolio by the end of 2027. Currently, 90 percent of the portfolio has already made this transition.
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General Mills removes artificial colors from US cereals
General Mills to Eliminate Artificial Colors from U.S. Cereals by 2027