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USC began its 2026 football season with a win against San Jose State, but attendance at the Los Angeles Memorial Coliseum was low, with many seats empty despite a reported attendance of 51,144. Factors such as the noon start time during a heat wave and the opponent's recent performance contributed to the turnout. USC coach Lincoln Riley emphasized the importance of winning to attract fans.
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USC began its 2026 football season with a win against San Jose State, but attendance at the Los Angeles Memorial Coliseum was low, with many seats empty despite a reported attendance of 51,144. Factors such as the noon start time during a heat wave and the opponent's recent performance contributed to the turnout. USC coach Lincoln Riley emphasized the importance of winning to attract fans.
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