Survey Shows Car Owners Prefer Subtle Technology Features

<figure> <img alt="Mercedes " src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/05/2027MercedesBenzCLA3505.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Automakers continue to integrate advanced technology into vehicles, despite indications that consumers are dissatisfied with large screens and unreliable software. According to a recent survey conducted by JD Power, car owners tend to favor features that are less obtrusive.</p> <p class="wp-block-paragraph">The consumer research firm surveyed 68,084 owners of new 2026 model-year vehicles after 90 days of ownership. The survey examined 40 automotive technologies related to comfort and convenience, connected vehicles, driver assistance, electric vehicles, and smart vehicles.</p> <p class="wp-block-paragraph">The features that received the highest ratings were those that were the least noticeable to users.</p> <p><a href="https://www.theverge.com/news/986721/car-tech-survey-jd-power-smart-ignition">Read the full story at The Verge.</a></p>