Phil Schiller Steps Down from Leadership Roles at Apple

<figure> <img alt="A photo of Phil Schiller" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/gettyimages-1173663853.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Phil Schiller, a longtime executive at Apple, is stepping down from his roles as head of the App Store and Apple events, as reported by <a href="https://www.bloomberg.com/news/articles/2026-08-31/apple-s-phil-schiller-steps-down-from-running-app-store-and-product-events?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4ODE5Mzk5NywiZXhwIjoxNzg4Nzk4Nzk3LCJhcnRpY2xlSWQiOiJUS0VDTE1LSkg2VjQwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.G1fAbZQH31AQBLUajPYPUJ7BqRyeIUN7SbxQZFAqMXE">Bloomberg</a>. After this transition, Schiller will retain his title as Apple Fellow and will continue to work on unspecified initiatives, according to the report.</p> <p class="wp-block-paragraph">Schiller joined Apple in 1987 and became the head of marketing in 1997. He was instrumental in launching the App Store with Steve Jobs in 2008 and took over as head of the store in 2015. Throughout his tenure, Schiller has contributed to the development of various Apple products, including the iPhone, iPad, iPod, and Macs.</p> <p><a href="https://www.theverge.com/tech/986869/apple-phil-schiller-stepping-down">Read the full story at The Verge.</a></p>