Some men from Generation Z are adopting a trend known as 'pheromone-maxxing,' which involves skipping showers and forgoing deodorant to enhance their natural scent. This trend has gained traction on TikTok, with users claiming that their natural body odor has led to more compliments from women. One user stated, 'Stopped washing my hair at all and now I unironically get more compliments on how it smells and looks (from women).' However, experts such as Dr. Shereen Teymour, a board-certified dermatologist, emphasize that there is no scientific evidence supporting the idea that not showering makes individuals more attractive to potential partners. Dr. Teymour noted, 'Pheromone-maxxing takes a kernel of legitimate science... and stretches it into a conclusion the science doesn’t support.'
The concept of pheromones refers to chemical signals released between individuals of the same species that can trigger behavioral or physiological responses. Pamela Dalton, a psychologist and olfactory scientist, explained that while pheromones are linked to mating in animals, a similar connection in humans has not been established. She stated, 'Human chemical communication does not really influence behavior in the same way that pheromones in other species do.'
Despite the claims made by some TikTok users, Dalton pointed out that being attracted to someone's scent may be more about personal association rather than pheromones. She added that while certain odors can be attractive, it is uncommon for this to occur with strangers. Dr. Teymour remarked, 'Not showering isn’t pheromone-maxxing. For the most part, it’s bacteria-maxxing.'
Experts recommend maintaining proper hygiene, which includes using a gentle cleanser in areas prone to odor, avoiding overly hot water, and using antiperspirants and deodorants appropriately. Dr. Teymour concluded that good hygiene means keeping the skin clean and healthy without completely eliminating natural scents.