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Timothy Taylor's Brewery has launched new logos for its cask ales to attract younger consumers, sparking criticism from some traditionalists. The brewery's chief executive stated that the rebrand aims to maintain relevance without changing the brewing process. Despite the backlash, the brewery reported a revenue increase of 2.1 percent last year.
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Timothy Taylor's Brewery has launched new logos for its cask ales to attract younger consumers, sparking criticism from some traditionalists. The brewery's chief executive stated that the rebrand aims to maintain relevance without changing the brewing process. Despite the backlash, the brewery reported a revenue increase of 2.1 percent last year.
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Brewer gives its logo a 'Gen Z' refresh - and is blasted for making a 'pour' decision
Timothy Taylor's Brewery Introduces New Logos to Appeal to Younger Consumers