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Adobe has acquired Indian marketing intelligence startup Rilo, marking its second acquisition from India. The deal involves licensing and team acquisition, with Rilo's technology aimed at automating marketing workflows. Following the acquisition, Rilo will cease operations and will not be available to its customers.
Our neutral summary
Adobe has acquired Indian marketing intelligence startup Rilo, marking its second acquisition from India. The deal involves licensing and team acquisition, with Rilo's technology aimed at automating marketing workflows. Following the acquisition, Rilo will cease operations and will not be available to its customers.
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