Good Good Golf CEO and President Resign Following Advertisement Controversy

Good Good Golf, a golf media platform, has seen its CEO Matt Kendrick and President Joe Flannery resign amid backlash over an advertisement that depicted a man shoving a woman to the ground. The advertisement, which was co-branded with Callaway, prompted calls for a boycott of Callaway products. Alex Puchala, head of finance and operations, announced the departures on Wednesday. The controversial commercial, released online last month, was pulled shortly after its debut on August 20. Callaway issued an apology, with CEO Chip Brewer stating that the company has launched an investigation into how the advertisement was approved. Brewer emphasized that the content was inappropriate and does not reflect the company's values, asserting their stance against discrimination and domestic violence. Nahid Giga, a board member and investor in Good Good, has been appointed as the interim CEO. Additionally, Vice President of Brand and Marketing Jeffrey Lefkovits was terminated earlier this week. Good Good Golf, which began as a YouTube channel in 2020, has grown to be a significant content creator in the sport. The company stated that the video was intended as a parody of the horror movie Obsession, but it faced immediate criticism. PGA Tour CEO Brian Rolapp expressed disappointment with Good Good's response, emphasizing the tour's commitment to inclusivity in golf. Following the controversy, Good Good withdrew its title sponsorship of an upcoming PGA Tour event in Austin, Texas, although the tournament will still proceed. Callaway has ended its partnership with Good Good, and retailers such as Golf Galaxy and Dick’s Sporting Goods have removed the company's merchandise from their stores. The Golf Channel also canceled a new season of its Big Break reality series that was set to feature Good Good. Garrett Clark, a founder of Good Good and the individual featured in the advertisement, described it as 'the worst ad known to man' in an eight-minute video addressing the situation.