California winemakers are facing slumping sales and a decline in tourist numbers. In response, they have begun offering special events and classes to attract customers, including activities that appeal to non-drinkers. These initiatives aim to diversify their offerings and engage a broader audience.
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California Wineries Host Events to Attract Customers Amid Sales Decline
California wineries are experiencing decreased sales and fewer tourists. To address this, they are organizing special events and classes to attract a wider range of customers, including those who do not consume alcohol.
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Original Headline
Wineries Are Offering Bingo, Picnics, Jewelry … and Sometimes Wine
Neutral Headline
California Wineries Host Events to Attract Customers Amid Sales Decline