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Former Valve writer Chet Faliszek revealed that the trailer for Left 4 Dead 2, initially thought to be leaked, was actually orchestrated by Valve to bypass restrictions from the Entertainment Software Rating Board (ESRB). At the time, obtaining ESRB ratings was essential for publishers to access major retail distribution.
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Former Valve writer Chet Faliszek revealed that the trailer for Left 4 Dead 2, initially thought to be leaked, was actually orchestrated by Valve to bypass restrictions from the Entertainment Software Rating Board (ESRB). At the time, obtaining ESRB ratings was essential for publishers to access major retail distribution.
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A ratings board wouldn't let Valve release a trailer. It "leaked" it instead.
Valve orchestrated the leak of a Left 4 Dead 2 trailer, according to former writer