Australia Introduces Legislation for Social Media Algorithm Opt-Out

The Australian government announced new rules for social media platforms on September 8, 2026, aimed at giving users more control over their social media algorithms. The proposed legislation, titled "My Feed, My Way," would require platforms such as Facebook, TikTok, and Instagram to allow users to opt out of algorithmic content recommendations. Prime Minister Anthony Albanese presented the draft legislation, which would impose a "duty of care" on major social media platforms, ensuring that users only see content from accounts they choose to follow. Albanese stated, "It's not about giving government control. It's about giving people control." The bill is anticipated to be approved by the Australian Parliament and introduced later this year. Non-compliance could result in fines of up to AU$100 million (approximately $72 million or €62 million). Anika Wells, Australia's Minister for Communications, indicated that the measure aims to enhance children's safety on social media. Australia was the first country to impose restrictions on social media access for users under 16 in 2025, a move that has inspired similar proposals in countries such as Germany, Spain, France, Denmark, and New Zealand. Some major tech companies have expressed opposition to these regulations, arguing that they may drive young users to unregulated online environments.