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The Advertising Standards Authority (ASA) has acted against Thomas Cook and Loveholidays for misleading environmental claims in their advertisements. The ASA found that terms like 'eco resort' and 'eco hotel' were not adequately explained, leading to potential misinterpretation by consumers. Both companies have been instructed to amend or withdraw their ads to ensure clarity regarding environmental claims.
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The Advertising Standards Authority (ASA) has acted against Thomas Cook and Loveholidays for misleading environmental claims in their advertisements. The ASA found that terms like 'eco resort' and 'eco hotel' were not adequately explained, leading to potential misinterpretation by consumers. Both companies have been instructed to amend or withdraw their ads to ensure clarity regarding environmental claims.
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