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Toys 'R' Us plans to open 120 new stores, its largest expansion in nearly a decade, driven by increased demand from adult consumers. Toy sales in the US rose 17% in the first half of the year, with adults accounting for 55% of sales. The expansion will feature popular brands and is being led by Go! Retail Group, with the total number of stores expected to reach 160 soon.
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Toys 'R' Us plans to open 120 new stores, its largest expansion in nearly a decade, driven by increased demand from adult consumers. Toy sales in the US rose 17% in the first half of the year, with adults accounting for 55% of sales. The expansion will feature popular brands and is being led by Go! Retail Group, with the total number of stores expected to reach 160 soon.
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Toys ‘R’ Us to open 120 stores, biggest expansion in years — thanks to adults who ‘didn’t wanna grow up’
Toys 'R' Us to Open 120 Stores Amid Increased Demand from Adult Consumers