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Rewritten from BBC — Business 1 min read 10 Wire-neutral 90% confidence

Steph Curry Signs Endorsement Deal with Li-Ning Following Departure from Under Armour

Steph Curry has entered into an endorsement agreement with Li-Ning after parting ways with Under Armour. This development reflects the trend of Chinese firms aiming to enhance their global presence through partnerships with prominent sports figures.

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Li-Ning Under Armour
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Steph Curry

Steph Curry has signed an endorsement deal with the Chinese sports brand Li-Ning after ending his partnership with Under Armour. This move comes as Chinese companies are increasingly seeking to establish themselves as global brands by securing deals with high-profile athletes.

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Steph Curry signs with Chinese brand Li-Ning after Under Armour split

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Steph Curry Signs Endorsement Deal with Li-Ning Following Departure from Under Armour

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