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Rewritten from BBC — Business 1 min read 10 Wire-neutral 90% confidence

Steph Curry signs endorsement deal with Chinese brand following Under Armour departure

Steph Curry has entered into an endorsement agreement with a Chinese brand after ending his relationship with Under Armour. This development reflects the increasing interest of Chinese companies in collaborating with high-profile athletes to expand their international reach.

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Under Armour
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Steph Curry

Steph Curry has signed an endorsement deal with a Chinese brand after parting ways with Under Armour. This move comes as Chinese firms are actively seeking partnerships with prominent athletes to enhance their global brand presence.

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Steph Curry signs with Chinese brand after Under Armour split

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Steph Curry signs endorsement deal with Chinese brand following Under Armour departure

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