A Republican super PAC, Old North Action, has removed $6.5 million in ad reservations from North Carolina’s Senate race for October, according to media tracker AdImpact. This decision follows a report from Semafor indicating that Republicans are reconsidering their commitment to the race as Republican candidate Michael Whatley is trailing former Democratic Governor Roy Cooper in polls. Despite this reduction, the group still has $14.5 million in reservations through election day and did not respond to a request for comment. Additionally, the Senate Leadership Fund, the primary GOP Senate super PAC, has adjusted its reservations, cutting $900,000 in broadcast buys while adding $400,000 in digital ads. The group stated that these changes are part of a regular rebalancing of ad buys to optimize viewership and plans to launch new ads in North Carolina, where it has approximately $23.2 million reserved, according to AdImpact.
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Republican Super PAC Reduces Ad Spending in North Carolina Senate Race
Old North Action, a Republican super PAC, has cut $6.5 million in ad reservations for the North Carolina Senate race in October, as reported by AdImpact. This decision follows concerns about Republican candidate Michael Whatley's standing in the polls against former Democratic Governor Roy Cooper. The Senate Leadership Fund has also adjusted its ad spending in the state.
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Old North Action
Senate Leadership Fund
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Michael Whatley
Roy Cooper
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Republican group slashes ad spending in NC Senate race
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Republican Super PAC Reduces Ad Spending in North Carolina Senate Race