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The price of whey protein has increased significantly since 2020, with consumers reporting costs rising from £60 to £120 for a 4.5kg bag. This trend, referred to as "proteinflation," is attributed to increased demand and supply chain challenges. While some consumers continue to prioritize protein supplements, others, particularly students, are reconsidering their purchases due to budget constraints.
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The price of whey protein has increased significantly since 2020, with consumers reporting costs rising from £60 to £120 for a 4.5kg bag. This trend, referred to as "proteinflation," is attributed to increased demand and supply chain challenges. While some consumers continue to prioritize protein supplements, others, particularly students, are reconsidering their purchases due to budget constraints.
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