David Beckham's DRJB Holdings Reports £38.5 Million Profit Following World Cup

Sir David Beckham has reported a £38.5 million payout from his sports, fashion, and media business, DRJB Holdings, following record profits attributed to the 2026 Men's Football World Cup. The company reported a profit of nearly £50 million for the fiscal year 2025, marking a 46% increase from the previous year. Sales increased from £72.2 million to £84 million. The growth was largely driven by numerous advertising partnerships established ahead of the tournament, including collaborations with Bank of America, McDonald's, Verizon, and PepsiCo's Lay's brand. Beckham, recognized as Britain's first billionaire sportsman, was prominently featured in various advertisements during the World Cup. In the United States, fans encountered Beckham in commercials for Stella Artois, Home Depot, and Lay's crisps, which are known as Walkers in the UK. Additionally, Beckham launched menswear collections for Hugo Boss, Adidas Predator football boots, and an eyewear range with Safilo last year. The revenues for DRJB were also enhanced by the growth of Beckham's health supplements business. The company distributed £38.9 million to its shareholders, followed by a special payment of £46.6 million after the financial year concluded. Beckham's stake in the company would yield approximately £38.5 million in dividends. The remaining ownership of DRJB is held by Authentic Brands Group, based in New York, which also owns Reebok and rights to various celebrity brands. Corey Salter, Authentic's entertainment CEO, stated that the performance reflects Beckham's status as a powerful global brand in sport and lifestyle. Beckham faced criticism in the past for his role as an ambassador for the 2022 Men's Football World Cup in Qatar, a country where same-sex relationships are illegal. He noted his pride in being part of the competition and mentioned his engagement with the LGBTQ community during the event.