<p>Since 2024, Microsoft has promoted the concept of a "Copilot+ PC," a marketing initiative designed to identify Windows systems approved for running AI-accelerated workloads locally.</p><p>However, the Copilot+ PC branding is absent from the new Surface PCs announced by Microsoft this week.</p><p>Brett Ostrum, corporate VP of Surface, stated in an interview with Windows Central that the new Surface computers "are not called Copilot+ PCs" even though they meet the requirements associated with that label.</p>
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Microsoft Discontinues 'Copilot+ PC' Branding for New Surface Devices
Microsoft has decided not to use the 'Copilot+ PC' branding for its new Surface devices, despite the computers meeting the necessary requirements. This marks a shift from the company's previous marketing strategy aimed at promoting AI-accelerated workloads on Windows systems.
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Brett Ostrum
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Original Headline
Microsoft stops insisting you need a "Copilot+ PC"
Neutral Headline
Microsoft Discontinues 'Copilot+ PC' Branding for New Surface Devices