White House Releases Second Government-Sponsored Advertisement

The White House released a second government-sponsored broadcast advertisement on September 25, 2026, claiming the U.S. is the most successful nation in history. This release comes amid bipartisan backlash regarding the use of taxpayer dollars to fund such advertisements. President Donald Trump's voice narrates the advertisement, stating, "Liberty has prevailed here because of the culture and character of the people who declared it, defended it and preserved it," accompanied by footage of Mount Rushmore and Trump's July Fourth speech. He adds, "We know that this is not an ending. This is only the beginning of the golden age of America." The exact cost of the second advertisement is unclear, but it has aired on Newsmax’s "Carl Higbie Frontline" and "Greg Kelly Reports," according to ad tracker AdImpact. The first advertisement, titled "Love Me," was released on September 23 and cost at least $443,000, according to AdImpact. Administration spokespeople described the videos, labeled "Paid for by the U.S. Government," as "public service announcements" aimed at educating Americans to be "unapologetically patriotic." The White House reiterated its stance in an official press release, stating that previous administrations have used airwaves for public education. The statement noted, "When prior Administrations utilized the airwaves, it was called ‘public education.’ When this Administration promotes pride in our country, many of those same voices call it ‘propaganda.’" The advertisements have faced significant bipartisan criticism from lawmakers, prompting calls for investigations into the administration’s federal spending on political ads, particularly with the midterm elections approaching. Senator Maggie Hassan (D-New Hampshire) expressed concern in a letter to White House chief of staff Susie Wiles, stating, "The advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of ‘a general propaganda effort designed to aid a political party or candidates.’"