Jasmine Gurney, a DIY influencer, reports that her social media posts gained popularity during the COVID-19 lockdowns. The surge in DIY content on social media has transformed perceptions of home improvement, traditionally viewed as a male-dominated field, as female influencers encourage women to engage in these activities. Gurney has completed various projects, including building a fitted wardrobe and a treehouse, while also documenting her experiences as a pregnant DIY enthusiast. She aims to inspire other women to take on home improvement tasks themselves.
According to a 2024 report by B&Q, approximately 75% of Gen Z women enjoy DIY, and 82% of them feel inspired by women showcasing complex home projects on social media. Bliss Cunneen, who transitioned from studying anthropology to plumbing, expresses satisfaction with her career change, noting that confidence can help overcome initial doubts from customers.
Anna Moynihan founded TaskHer, a platform connecting female tradespeople with customers, after facing challenges in being recognized as a tradeswoman. She highlights a significant increase in inquiries and tradeswomen signing up for the platform, indicating a growing interest in female participation in trades. Despite women representing about 4% of the UK's construction workforce, there are positive trends, with more women entering apprenticeships in the field. Both Gurney and Moynihan emphasize the importance of visibility in encouraging women to pursue DIY and trades, suggesting that increased representation can normalize these roles for future generations.