<figure> <img alt="Hyundai CEO José Muñoz" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/IMG_6769.jpeg?quality=90&strip=all&crop=0,0,100,100" /> <figcaption> Hyundai CEO José Muñoz, center, believes his company can manage competition from Chinese imports. | Image: Andrew J. Hawkins / The Verge </figcaption> </figure> <p class="wp-block-paragraph">Recent discussions in the auto industry have highlighted concerns regarding competition from China, particularly regarding low-cost, high-tech Chinese electric vehicles entering the US market.</p> <p class="wp-block-paragraph">Hyundai CEO José Muñoz expressed a more optimistic view compared to some industry peers. He stated that a combination of protective policies and product enhancements could help mitigate the impact of Chinese competition. While acknowledging the challenges posed by China, Muñoz remains confident in Hyundai's ability to navigate the market without resorting to drastic measures.</p> <p><a href="https://www.theverge.com/transportation/1004785/hyundai-ceo-china-ev-us-market-share">Read the full story at The Verge.</a></p>
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Hyundai CEO emphasizes need for fair competition to address challenges from China
Hyundai CEO José Muñoz addressed concerns about competition from Chinese electric vehicles in the US market. He believes that a combination of protective policies and product improvements can help Hyundai manage these challenges without needing a drastic strategy against Chinese imports.
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Hyundai CEO says only a ‘level playing field’ can minimize damage from China
Hyundai CEO emphasizes need for fair competition to address challenges from China