Plex, a company known for allowing users to share movies they own, has announced a partnership with Fandango to facilitate the sale of movie theater tickets. This initiative aims to monetize Plex's content-discovery capabilities and expand its business beyond its media server software.
Beginning today, Plex users in the United States will see a Fandango ticketing option on the title pages for movies currently playing in theaters. This feature allows users to click through to Fandango to find showtimes and purchase tickets. The integration also includes direct attribution through Kochava, which provides studios and advertisers with enhanced visibility into how campaigns and audience engagement correlate with ticket sales.
Fandango reports that it sells tickets for 31,000 movie theater screens across the United States. The partnership with Plex enables Fandango to utilize data from Plex’s streaming service, which claims that users make over 100 million streaming decisions each month. This data includes ratings and cross-platform viewing, which can provide insights into audience intent, according to the announcement.