On October 16, 2026, Google updated its privacy policy, which now allows the potential use of user data from Gmail, Drive, and Photos for advertising purposes. This change removes previous restrictions and coincides with the introduction of Personal Intelligence, a feature that enables data sharing across Google services. The update has raised concerns regarding user privacy and data security.
Key facts
- Google updated its privacy policy on October 16, 2026.
- The new policy allows data from Gmail and Photos to be used for ads.
- Previous policy explicitly prohibited using data from certain apps for ad personalization.
- Personal Intelligence feature was launched in early 2026.
- The update has raised privacy concerns among users.
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