As Halloween approaches, candy prices have increased by 7.7%, outpacing general inflation. Nevertheless, Americans are projected to spend $4.1 billion on candy this year, contributing to a total Halloween expenditure of $13.5 billion. The National Retail Federation indicates that while consumers prioritize Halloween spending, they are also looking for ways to save, such as comparison shopping and using coupons.
Key facts
- Candy prices increased 7.7% year-over-year as of September.
- Overall inflation rate was 3.7% during the same period.
- Americans are expected to spend $4.1 billion on candy this Halloween.
- Total Halloween spending is projected at $13.5 billion.
- 31% of shoppers plan to comparison shop for Halloween items.
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