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Instagram introduces 90-minute video feature, shifting from short-form content

Instagram is shifting its video strategy by allowing videos up to 90 minutes long, moving away from its previous focus on short-form content. This change reflects a broader trend among social media platforms.

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Instagram

Our neutral summary

Instagram is shifting its video strategy by allowing videos up to 90 minutes long, moving away from its previous focus on short-form content. This change reflects a broader trend among social media platforms.

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Original vs. Neutral

Original Headline

Watch out, YouTube — Instagram goes from short-form to 90-minute videos

Neutral Headline

Instagram introduces 90-minute video feature, shifting from short-form content