On October 29, 2026, Reddit announced its shift to a primarily logged-in user experience, a significant change in its history. CEO Steve Huffman explained that this transition aims to enhance user engagement, improve advertising revenue, and protect data from scraping. The company will test this new model outside the U.S. while still allowing logged-out users to access its homepage. Reddit's ads business has seen substantial growth, contributing to the decision to prioritize logged-in user experiences.
Key facts
- Reddit announced the shift to a logged-in experience on October 29, 2026.
- CEO Steve Huffman stated the change aims to enhance user experience and advertising revenue.
- The company reported a 54% year-over-year growth in its ads business.
- Testing of the new logged-in experience will begin outside the U.S.
- 94.7% of Reddit's revenue comes from advertising.
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