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Analysis of App Store Trends in 2026

A report analyzing 178,637 apps in the App Store reveals trends in AI usage, in-app purchases, and developer independence. The data shows that 9.8% of apps mention AI, with average ratings of 4.49 stars. Independent developers account for 67.3% of the apps, and 70.9% have been updated recently. The report will be updated quarterly to track ongoing changes.

An analysis of App Store data from 178,637 apps across 173 regions since October 2026 highlights key trends. About 9.8% of these apps mention AI-related terms, with average ratings of 4.49 stars. Additionally, 26.7% of free apps offer in-app purchases or subscriptions. The report notes that 67.3% of apps come from independent developers, and 70.9% have been updated in the last six months. Future updates will track changes in app trends over time.

Key facts

  • 17,456 apps (9.8%) mention AI-related terms in their names or descriptions.
  • 26.7% of free apps offer in-app purchases or subscriptions.
  • 67.3% of apps are from independent developers.
  • 70.9% of apps have been updated in the last six months.
  • 12.7% of negative reviews cite subscription and pricing issues.
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App Store 2026 in numbers: AI, pricing, abandoned apps

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Analysis of App Store Trends in 2026