KFC is preparing to open two restaurants in the Italian ski resorts of Cortina d'Ampezzo and Madonna di Campiglio on December 5, 2026. The move has sparked backlash from locals who wish to maintain the traditional character of these mountain villages. Critics argue that the presence of fast food could disrupt local wildlife and attract undesirable visitors. KFC has expressed its commitment to respecting local culture and traditions while providing convenient dining options.
Key facts
- KFC will open restaurants in Cortina d'Ampezzo and Madonna di Campiglio on December 5, 2026.
- Cortina d'Ampezzo is located at 2,123 meters, and Madonna di Campiglio at 1,700 meters.
- KFC is the first fast-food chain to operate on Italian ski trails.
- Local reactions have been largely negative, citing concerns over tradition and environmental impact.
- KFC stated it aims to respect local culture and traditions.
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