Board games are seeing a surge in popularity, particularly among those aged 16 to 25, as they seek more in-person social interactions. Asmodee CEO Thomas Koegler highlighted that 74% of Gen Z prefers face-to-face experiences, according to a 2026 survey. Asmodee's sales in board games rose by 18.4% and by 51.6% in trading card games in the last quarter, indicating a strong market demand. Events like Spellenspektakel also reflect the growing interest in tabletop gaming.
Key facts
- 74% of Gen Z prefers in-person experiences over digital ones, according to a 2026 survey.
- Asmodee's board game sales grew by 18.4% in the last quarter.
- Sales of trading card games increased by 51.6% for Asmodee.
- The Spellenspektakel event attracted 33,000 visitors in 2026.
- A study from the University of Plymouth found tabletop games enhance well-being.
A short AI summary in our own words. The reporting belongs to the-independent.com; we don't reproduce it.