The growing number of religiously unaffiliated Americans, known as "nones," presents challenges for political campaigns, which must invest more resources to reach and mobilize this demographic. With 29% of Americans identifying as nonreligious, campaigns are adapting their strategies to engage this key voting bloc, which is often dispersed and lacks established networks.
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The growing number of religiously unaffiliated Americans, known as "nones," presents challenges for political campaigns, which must invest more resources to reach and mobilize this demographic. With 29% of Americans identifying as nonreligious, campaigns are adapting their strategies to engage this key voting bloc, which is often dispersed and lacks established networks.
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Campaigns pay the price for America's secular shift
Campaigns Adjust Strategies to Reach Growing Secular Voter Base