HelloFresh is receiving criticism online following a social media post related to Pride Month that included a sexual joke. The post suggested that its high-fiber meals could assist customers in 'prepping' for Pride Month festivities, which some users interpreted as inappropriate. The company shared the message on Instagram, stating, 'We know eating isn’t always a top priority this month. We respect that. But for those of you who are ... prepping ... we have an extensive lineup of high-fiber recipes available. Happy Pride.'
Responses to the post varied, with some users expressing amusement while others criticized the message as distasteful. One user commented positively, while another suggested a Pride Month discount code. HelloFresh responded to the suggestion with a humorous acknowledgment.
Critics voiced their concerns on social media, with some arguing that the joke was ill-timed given current economic conditions. Others shared their disapproval, stating that the post trivialized Pride Month. Wade Miller, executive director of the Center for Renewing America, also commented on the post, expressing disapproval of the association made between the product and sexual references.
Fox News Digital reached out to HelloFresh for comment but did not receive an immediate response.
