Direct-to-consumer pharmaceutical advertising is facing political scrutiny, as bipartisan legislation has been introduced to either ban or restrict the practice. Additionally, several states are evaluating bills that would deny tax deductions for expenses related to pharmaceutical advertising.
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Legislation Introduced to Address Pharmaceutical Advertising Practices
Bipartisan legislation is being introduced to restrict direct-to-consumer pharmaceutical advertising, amid growing political pressure. States are also considering bills to eliminate tax deductions for advertising expenses in this sector.
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Is this the end of costly and harmful pharmaceutical advertising?
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Legislation Introduced to Address Pharmaceutical Advertising Practices