Wineries in Northern California are adapting to shifts in wine consumption by providing guests with lodging and various experiences on their properties. This move comes as many wineries face challenges in maintaining revenue streams.
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California Wineries Offer Lodging and Experiences Amid Changing Wine Market
Northern California wineries are responding to changes in wine consumption by offering lodging and experiences on their land. This strategy aims to generate revenue as traditional wine sales decline.
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Original Headline
California wine bosses pivot to old-school revenue source as wine cash dries up
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California Wineries Offer Lodging and Experiences Amid Changing Wine Market
