Starbucks has experienced a notable decline in sales in South Korea following its 'Tank Day' advertising campaign. According to a local operator, the campaign has resulted in a 'very significant' drop in sales, which is attributed to public backlash against the advertisement.
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Starbucks Reports Decline in Sales in South Korea Following Ad Campaign
Starbucks has reported a significant decrease in sales in South Korea after the launch of its 'Tank Day' ad campaign. A local operator indicated that the backlash from the campaign has contributed to this decline.
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Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign
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Starbucks Reports Decline in Sales in South Korea Following Ad Campaign